AI Chat for Figma

Pair your Figma files with AI Chat so reviewers get instant answers and you see who viewed, what they asked, and what mattered. You cut clarification loops, move faster through sign‑off, and show up to calls with context instead of guesswork.

When this is useful

Design review can stall when people skim, miss context, or wait for a meeting to ask basic questions. By adding AI Chat to your shared Figma links, you steer stakeholders to the right answers immediately and capture their intent through analytics and chat logs.

Sharing design work with prospects or customer stakeholders after a demo
Internal reviews where PMs and engineers ask repeat questions
Handoffs to sales or success teams that need quick clarity on scope and timelines
Executive or client approvals where you want fewer meetings and faster decisions
Support and onboarding flows where a Figma prototype explains UI changes

Step-by-step

Use these three steps to turn any Figma link into a guided, trackable experience with Send. Viewers open a single link that shows your Figma file with AI chat alongside it.

1. Add your Figma file to Send

Install the Send Chrome extension from send.co. On your Figma file or prototype, click the blue "Add to Send" button to import it. Or open Send, click New Document, and paste the Figma URL.
The document opens instantly in a clean viewer with AI Chat visible to the right. Shareable by a single link with no extra portal.

2. Teach AI what to say with an AI Profile

Create or attach an AI Profile for this context. For sales-facing work, include pricing guidance, common objections, differentiators, and your booking link. For internal reviews, include acceptance criteria, definitions of done, and links to PRDs or tickets.
The profile lets AI answer beyond what’s on the canvas, including case studies, policies, or next steps when asked.

3. Add Suggested Questions to steer attention

Seed 3–5 prompts that move decisions forward: "What’s in scope?", "What’s the timeline?", "How do devs implement this?", "What does this cost?", "What changes vs current?" These sit at the bottom and nudge people to ask.
In your share note, tell reviewers there’s AI chat alongside the file. This line meaningfully increases engagement and quality of questions.

Why this is faster with Send

Design feedback becomes self‑serve and actionable. Stakeholders get guided answers immediately, and you get the signal to prioritize and prepare.

Instant clarity with AI Chat. Reviewers ask questions about the design and attached resources and get answers right away.
Guided discovery. Suggested Questions steer people to pricing, scope, timeline, or implementation so decisions come sooner.
Actionable analytics. See who viewed, where they are, device, time viewed, and exactly what they asked the AI. For uploaded PDFs you attach later, you also get page‑time analytics.
Progressive disclosure. Rather than flooding people with many assets, use the AI Profile to reveal case studies, PRDs, or calendar links only when requested.

Troubleshooting & tips

Small tweaks dramatically improve outcomes. Use these patterns to keep answers accurate and reviews brisk.

If AI can’t answer, expand the AI Profile. Add the missing detail or link so AI can route to the correct resource. Include case studies, pricing pages, PRDs, and a calendar URL.
Tune Suggested Questions over time. If questions drift off‑topic, update prompts to pull attention back to scope, implementation, and success criteria.
Mention the chat in your share note. One sentence—"There’s AI chat next to the file for quick answers"—reduces back‑and‑forth.
Replace files under the same link. When you export a PDF spec or slide, you can later replace that file without changing the URL.
Use personalized links for known reviewers. Create a custom URL slug to identify a person or account without requiring a form.

Integrations & automation (webhooks)

Push engagement to your systems in real time so handoffs never stall.

Trigger webhooks on document open or any link open. Send to Clay, Zapier, or Make to create or update contacts, log activity, and alert owners.
Notify account teams. Fire Slack or email alerts when a target account views the Figma link or asks about scope or pricing.
Log to CRM. Append the view and AI questions to the account timeline so sales shows up prepared with context.

Privacy and controls

Control access and what viewers can do with the content.

Viewer gate. Require name, email, and optionally phone before viewing. You can hide the content until the form is complete.
Disable download and print. Lock down sensitive exports and specs. Embedded Figma and uploaded files respect these controls.
Replace files, keep the same link. Update exports or supporting PDFs without breaking the shared URL.

What good looks like (QA checklist)

Run through this checklist before you share to ensure a crisp review and clear signal.

AI Profile includes glossary of terms, acceptance criteria, 2–3 case studies, and a booking link
3–5 Suggested Questions that surface scope, timeline, implementation notes, and next steps
Personalized links for known stakeholders; gate enabled for unknown viewers
Webhooks sending opens and link clicks to CRM and owner alerts
Share note explicitly mentions AI chat and Suggested Questions

FAQ

Use these concise answers to speed rollout.

How does this speed up design reviews?

Viewers self‑serve answers immediately and you see who engaged, what they asked, and how long they stayed. Meetings start at decisions, not recaps.

Can I require name or email before viewing?

Yes. Turn on a viewer gate and hide the content until it’s completed. You can also request phone for faster follow‑up.

What analytics do I get?

Viewer‑provided info, location, device, total time viewed, and the AI chat questions they asked. For attached PDFs, you also get page‑level time.

What if the AI doesn’t know the answer?

Add the information to your AI Profile or link to the correct resource. The AI can surface case studies, a pricing page, or your calendar link when appropriate.

What are the plans and prices?

The base plan is $29/month. A $99/month tier includes multiple seats and more features.

Try Send.co today and turn every Figma share into a guided, trackable review that moves decisions forward.